Earlier this month, I stood at the foot of Namsan Tower, looking out over the sweeping Seoul skyline. For many, this landmark is a romantic spot or a famous movie location from K-Pop Demon Hunters. For me, it marked the midpoint of an important business trip—one that could shape the future of RootTerra.

Over the past year, we’ve faced unprecedented cost pressures—from rising ingredient prices and shipping fees to steep import tariffs. These challenges are more than just numbers; they directly affect how we source, produce, and deliver the premium Korean wellness products you trust.

That’s why I traveled to Korea to meet face-to-face with our farmers, suppliers, and manufacturing partners. My mission was clear: negotiate to keep costs as low as possible while protecting the quality of our Korean Red and Black Ginseng—quality that is, and always will be, non-negotiable. This includes flagship products such as our Korean Red Ginseng EveryGin Stick and GeumHeuk Black Ginseng Capsules, both of which embody the best of Korean wellness traditions.

After days of discussion, we found ways to trim expenses by reducing advertising budgets, improving logistics, and streamlining packaging. Still, the reality is clear: starting September 1st, we will have to gradually increase prices across our products. This was not a decision made lightly, but rather a necessary step to ensure RootTerra’s long-term sustainability.

Here’s the good news: with our newly introduced subscription program, you can lock in today’s prices—and even enjoy up to 20% off—before the increase takes effect. Once subscribed, your deliveries will continue at the pre-increase rate, so you can enjoy your favorite Korean Red and Black Ginseng without worrying about sudden cost changes.

We are doing everything possible to minimize these increases, but your support means more than ever. Please share RootTerra and our mission with friends and family—your voice helps keep Korean Red & Black Ginseng accessible to more people who can benefit from it.

From the bottom of my heart—thank you for standing with us. Together, we can keep Korean wellness traditions alive for generations to come.