The One Time We Bend the Rules: A Founder’s Note on Our Biggest Sale of the Year

The season of gratitude is upon us. It’s a time for gathering, for reflecting, and for showing appreciation to the people who matter most in our lives. Often, the most meaningful gift we can give is the gift of health—a promise of wellness and vitality for the year to come.
Hi, this is Allen, the founder of RootTerra. As we head into Thanksgiving and the BFCM weekend, I want to do something special. This isn't just another sale; it's our annual "thank you" to this incredible community. It’s the one time of year we bend our own rules, and I want to share why.
"Yes, Your Ginseng is Expensive." (And We're Transparent About Why.)
I read your messages. I hear your feedback. Many of you love what we do but have noted the premium price of our ginseng. And you are right.
The truth is, even among "Korean Red Ginseng" products, there are vast differences in quality—and it's almost impossible for a customer to judge.
Just look at the labeling of ginsenosides, the key active compounds. Many products on the market don't list this information at all, leaving you to guess at the potency. This means you, the customer, have no way of knowing the true value of what you're buying.
But at RootTerra, we do things differently. We not only clearly label the ginsenoside content on our premium products, but we have also spent years creating content to explain why this transparency is critical to your health and how these compounds work. Our promise has never been to be the cheapest, but to be the most authentic and transparent. True Korean wellness isn't about shortcuts.
- We Use 6-Year-Old Roots: We use only 6-year-old Korean ginseng, harvested at its peak potency.
- We Source from Trusted Regions: Our roots come from ideal growing regions like Geumsan, the heart of ginseng cultivation in Korea.
- We Use Clean Extraction: Our partners use meticulous, clean extraction methods (HACCP, GMP certified) to ensure you get the full benefits of the root, with no unnecessary additives.
- We Import in Small Batches: We don't stockpile. We import in small batches to ensure what you receive is fresh and potent.
This dedication to quality and transparency is why we almost never run deep discounts.
The One Exception: Our Best Deal of the Year Is Here
BFCM is the one week where we bend that rule.
It’s our "thank-you" exception. This one time all year, I want to make our premium wellness solutions accessible to everyone who has supported our small brand, and to those who have been waiting for the right moment to experience what real Korean ginseng is supposed to feel like.
This Thanksgiving, as you plan your gifts, we invite you to give the gift of health. Our tiered sale is our biggest of the year and applies automatically at checkout:
- $15 OFF Orders $150+
- $30 OFF Orders $250+
- $60 OFF Orders $300+
- $100 OFF Orders $400+
A Gifting Guide for the People You Care About (Allen's Picks & Best-Sellers)
If you’ve been watching these products from a distance, or if you're looking for a gift that truly matters, this sale is for you. Here are a few of my personal recommendations and our all-time customer favorites:
Allen's Flagship Picks
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For the Daily Purist (The "Flagship" Gift):
This is for the person who wants the best-of-the-best as their daily wellness anchor. The GeumHeuk Korean Black Ginseng Extract 240g is our flagship, offering the potent, deep benefits of 9-times-steamed black ginseng.
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For the Connoisseur (The "No Compromises" Gift):
This is for the person who believes in doing things right, or not at all. The Korean Red Ginseng Extract GOLD PREMIUM 240g is a classic, high-potency extract that delivers the true, rich essence of 6-year-old red ginseng.
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For the Busy Professional (The "On-the-Go" Gift):
This is for the person who lives on trains, planes, and tight schedules. The GeumHeuk EveryGin Premium Black Ginseng Sticks provide premium black ginseng potency in a convenient, portable stick.
Best-Sellers & Starter Recommendations
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For Consistent Daily Habits (The Best Value Gift):
For the person who believes consistency is key. Our top-selling 6-Year Korean Red Ginseng Stick (100-Count) offers an incredible balance of quality and affordability for a daily wellness habit.
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For a Flavorful Boost (The Refreshing Gift):
For those who want health without the bitterness. The SamSiDae Red Ginseng & Omija Berry Tonic is a customer favorite, blending ginseng's vitality with the refreshing taste of omija berries.
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For the Joy of Gifting (The Ginseng Starter):
Perfect for introducing someone new to ginseng. The GeumHong Honey Sliced Red Ginseng or our Red Ginseng Candy are delightful, healthy treats.
You can also explore our full Best-Sellers Collection for more gift-worthy options.
A Thank You From Our Small Brand
Margins like this aren't sustainable for us long-term. But once a year, I want you to be able to feel what real Korean ginseng is supposed to feel like—and to share that profound gift of health with the people you care about.
Thank you for supporting a small Korean wellness brand. We are deeply grateful.

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